A sequential autoresponder is an essential addition to your marketing arsenal, enabling you to keep in touch with your existing customers on autopilot using only quick and simple emails. If that was an autoresponders only benefit it would still be a pretty powerful tool. However, the best sequential autoresponders have many other tricks up their sleeve!
Pull up a chair, grab a drink, lock the door and over the next few minutes you will discover just how much time, money and sheer hard work a well designed autoresponder message campaign can save you.
So what IS a sequential autoresponder?
Regular, plain-jane free autoresponders provided by your web host are pretty much like an answering machine for email. They are usually used as most telephone answering machines are, to let people know when you are out of the office, say on holiday. They are also pretty useless as a marketing tool!
A sequential autoresponder however is a much more powerful tool, sending out a prewritten series of messages at specific predetermined times in order to build a relationship with customers or potential clients, in response to an initial enquiry or sale. This has a number of very obvious advantages:
- It allows you to build brand awareness in the mind of your customer.
- It gives you the chance to demonstrate your expertise in a non-threatening way.
- It lets the customer get to know you while still maintaining control over the relationship.
- Regular contact with a customer ‘keeps the door open’ for further sales in the future.
- Newsletter distribution is handled by the software, leaving you free to focus on more pressing tasks.
- Ad tracking features built in to the autoresponder service lets you know just what is being looked at or clicked on. This lets you fine tune your offers for maximum response…and higher profit.
…and much, much more.
But it gets even better…
See, with a good sequential autoresponder you can send out broadcast emails to your list at any time. You could let your customers know about your latest stock clearance sale. Or perhaps you want to drum up business during a quiet spell so you send out a broadcast email containing a 50% off coupon, valid for today only.
Can you see the possibilities for your particular business? With an email list you can create business almost on demand, simply by crafting a message and clicking a button. No wonder so many top companies want to keep sequential autoresponders as their own secret weapon!
Your business needs a sequential autoresponder!
It is generally accepted that it costs roughly seven times as much to acquire a new customer than it costs to sell to an existing one.
One of the main reasons for this is that your business has to overcome the considerable mistrust that a potential customer has…and one of the best ways to build trust is with regular contact. With THEIR permission, of course.
The reason that permission based email marketing is so powerful is because it is your customer who holds the controls. With opt in email they give the permission and they can take it away. Now while this may sound a bit alarming to most businesses, it actually encourages your customers to become more receptive to your follow up emails. After all, they can always unsubscribe, right?
Once you gain their trust you keep the relationship going by staying in touch with them via email. Don’t underestimate the power of this – tapping into the lifetime value of a customer is surely the quickest and by far the most cost effective way to explode your profits for little more than a small investment of your time. Far, far cheaper than conventional bulk mailings via snail mail.
Want to clear some surplus stock? Send an email to your list. Want to announce a new product, menu or service? Send an email to your list. It’s almost like printing money on demand!
Yet so many businesses get autoresponder marketing so wrong!
Which is why I wrote Sequential Autoresponder Marketing, a concise 30 page report that you can read AND start putting into practice in less than 1 hour. Here you’ll discover:
- Which is the best HTML autoresponder for your particular needs. (Get this wrong and you could be throwing thousands of hard earned dollars down the drain).
- How to get an army of referrers tripping over themselves to build an email list for you…and once set up, it runs on autopilot for FREE.
- How to structure an autoresponder campaign that turns visitors into customers who buy from you again and again. (Without the hard sell tactics used by most so called “Marketing gurus”)
- Got a list of OFFLINE customers? Discover my secret tactic for getting them to sign up to your email autoresponder. (Less than 1 in 100 businesses are doing this simple profit boosting trick!)
- Nothing to sell them? I show you how to create profit-pulling offers that will have your subscribers emailing you just to say THANKS for letting them buy!
- Discover cheap and cheerful ways to stop your list from getting stale, allowing you to sell to them over and over for years!
…and so much more!
But how much will you pay for all this priceless list building information?
Just $7!
That’s right. A paltry seven bucks will get you immediate access to this easy to read PDF report that will help you to transform your autoresponder campaigns into profit-pulling permission email marketing successes. And once you set up your first one, you simply ‘rinse and repeat’ for autopilot streams of income that drop money into your account for years to come.
But you need to get started NOW! The longer you sit on the fence dreaming, the longer you will miss out on the most valuable asset your business could ever have: email subscribers.
To download your copy, simply click on the image below.
Much Success,
PS Don’t miss out, order now for just $7 and you could be creating your own autoresponder campaigns within the next 5 minutes! Simply click on the button above for details…
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