Autoresponder Message

Creating an autoresponder message that will get a high response is easier than you think…as long as you bear in mind a few simple tips.

First off, the standard autoresponder supplied by your hosting company is simply not up to the job. They are used to tell people you are out of the office, not as part of a structured permission based marketing plan.

So your first step in creating a killer series of autoresponder messages is to get the right tools for the job. If you use one of the web based autoresponder services you will also have access to a large selection of HTML email templates so your messages look stylish while promoting the corporate brand.

So how do you go about creating an HTML autoresponder message that gets results? Well, you need to:

• Consider Your Customer
  Who will be the recipient of the email? What sort of relationship do you have with them at the moment? Is it casual and relaxed or is it corporate and businesslike?
• Ask yourself why are you sending the email?
  Is it to sell something, to inform them of new products or services, or to simply keep them up to date with the latest news?
• Write from your readers perspective
  Nobody looks forward to receiving sales pitch after sales pitch. So if you want to keep your readers interest long enough to finish reading the email you will need to give them something of value in return. This usually means providing them with information that has a perceived value in their eyes.
• Make ‘em an offer they can’t refuse!
  Before you even begin to craft your email, you should make your offer as tempting and irresistable as you possibly can. Then add some form of limitation such as a time restriction or perhaps a limited number available. This adds a sense of urgency to the offer and helps to combat procrastination on the part of your reader.

Now wrap your email message in a suitable HTML template that compliments your company brand and load it into your autoresponder.