A lead generation website will provide a constant supply of fresh customers for years, with little more than a watchful eye to make sure everything is running smoothly. But how do you go about building a lead generation website in the first place?
Well, there’s three small steps you need to take in order to entice your visitors into signing up to your email list.
Offer a Reason
In order to persuade visitors to subscribe to your list you will need to give them a compelling reason. Simply asking them to ‘sign up for our free newsletter’ isn’t enough I’m afraid. As with most business transactions you will need to make them an offer they can’t refuse, such as offering a free report or white paper packed with useful information.
This free report MUST be seen as offering value to your would-be subscriber. A sales brochure or leaflet will not entice people to subscribe! Here’s a collection of things you could offer:
- A report covering common mistakes your subscribers may be making, such as ‘Do You Make These Five Mistakes In xxxx’ where xxxx is your particular field or subject.
- A short White Paper covering latest time, money or labor saving tips related to your target market. For example, ‘Three Ways To Reduce Haulage Costs’.
- Top Ten lists are always welcome and can be tailored to target your specific markets. Your only limit is your imagination!
Now write your report out in a word processing program such as Word or OpenOffice and then print it out as a PDF ready for instant delivery. Creating a cover image will help to ‘sell’ the report and can be created using software or web based services.
Mailing List Management
Now you have something to offer your visitors you will need an autoresponder service to handle all the signups, unsubscribes and day to day mailing list management tasks. The top Autoresponder providers offer very powerful systems for a small monthly fee and will enable you to stay in touch with your customers with little effort.
But the real beauty of having an autoresponder email list is that while it will send out your prewritten emails at pre-defined intervals, you can also send out broadcast emails to let your customers know about any time sensitive offers such as one day sales.
Don’t underestimate the power of this. For example, imagine that you run a restaurant and bookings have been slow. In order to get ‘bums on seats’ you simply need to make an irresistable offer to your list and your empty tables will be filled quickly. This can be done by writing one email and sending it out to your entire subscriber list using your autoresponder.
Business really doesn’t get any easier than this!
Capture Their Details
Of course in order to get people to sign up to your autoresponder and receive your free report you will need to capture their contact details. And while the autoresponder service will provide you with the code to paste into your web page, you will get a far better signup rate if you capture their attention with a slide in pop up. Take a look:
As you can see, the slide in pop up is eye catching without being annoying and will boost your subscriber numbers. All you need to do is drive traffic to your website.
In Conclusion
We have looked at creating a lead generation website that is both cost effective and efficient. We saw how to entice visitors to exchange their contact details for a free report and we discovered how to let cheap and easy autoresponders do all the ‘heavy lifting’ for us, freeing us to get on with the more pressing day to day tasks of building our business.